Starting A Successful Aesthetic Practice
Setting up a successful Aesthetic Practice requires attention to detail in all aspects. One of the most important assets in operating a sustainable and successful Aesthetic practice is your training in Aesthetic Medicine. Learning from social media and videos is a liability rather than as asset. The increasing demand for Aesthetic procedures could be due to several factors:
- The desire to prolong youthfulness and self-image.
- Economic prosperity.
- Advancement in cosmetic procedures with minimal downtime and complications.
Broadly speaking there are a limited number of ways that any business can survive – when you start out, you will inadvertently choose one of these paths because every business is competing, either to be the cheapest, the most convenient, or the best in a particular domain.
Important Elements of an Aesthetic Practice
Purpose
With the medical rule being “Do No Harm”, your practice should aim to ensure the health and safety of the patients at all times. As an Aesthetic Medical practitioner, you should view your patients’ well-being as a priority, while providing satisfactory and safe Aesthetic results.
Place
It is important to do your research and choose a location that suits your target market in Aesthetic Medicine. If your skills and knowledge in Aesthetic Medicine is astounding, then the location or proximity of your competitors should not matter. Your Aesthetic clinic ambience should induce positive feelings in patients. Viewing your Aesthetic practice from the perspective of patients will help in creating a comfortable and efficient environment.
Personnel
Have your front desk staff or receptionist greet your clients, both over the phone and in person. It is also crucial to value your patients’ time and avoid keeping them waiting for long periods of time for consultations, procedures, and payment. Your staffs play a vital role in implementing an efficient system in an Aesthetic Medical practice.
Patients
Good listening and communication skills are the keys to a successful interaction with your Aesthetic clients. It is better to let them return for the procedure on a different day from the first consultation to allow for further thinking as well as preparation. Address all concerns and consistently follow up and monitor their Aesthetic concerns. Building trust with your patients is an important element in an Aesthetic Medical practice.
Photos
Photos help in monitoring the progress of a condition and can be helpful in creating a track of successful Aesthetic cases. Investing in a good camera is a good decision. Ensure that you take standardised photos with proper lightings and with a camera. Please avoid handphones cine the built in filters will not reflect the actual Aesthetic concern.
Procedures
Provide adequate information to the patient before any procedure, including the alternatives, risks involved, possible complications, expected outcome, duration, and cost. It is good practice to gain confidence in the Aesthetic procedures before offering them in your clinic. A structured training program such as the Professional Diploma in Aesthetic Medicine offered by International Institute of Wellness & Aesthetic Medicine (IIWAM) equips Doctors with all the knowledge and skills they need to start their career in Aesthetic Medicine. Nurses and aestheticians who enrol for the Professional Certificate in Advanced Aesthetic are an an asset to their doctors, as they will have an enhanced aesthetic knowledge.
Products
Equip your Aesthetic practice with a good and yet cost effective range of products, such as moisturisers, sunblock and serums. Moisturiser and sunblocks are essential for post Laser or post chemical peel procedures. Skin lightening serums can help in managing your patients who suffer from pigmentary conditions.
Patient Records
It is necessary to maintain a database of patient records. This makes it easier to keep track of their Aesthetic history, past treatment and procedures as well as helping in building rapport with the patient. An Electronic Medical Records (EMR) system is required to store and retrieve all patient details. Other systems that allow patients to book or cancel appointments online or receive SMS reminders for their appointments are also good to invest in.
Protection
Professional liability insurance protects Doctors against financial consequences of an error or omission during the service or professional act such as aesthetic treatments and services. Sometimes, in spite of sincere professional jobs being done and all possible precautions taken, things can still go wrong. Frank and truthful discussions with the patient can prevent unnecessary litigations.
Recognition
Doctors who undergo a detailed training with international recognitions will excel better in Aesthetic practice since they are more knowledgeable and skilled. Your patients will also have more confident and trust in you when you are certified by international bodies in Aesthetic Medicine.
About International Institute of Wellness & Aesthetic Medicine
International Institute of Wellness & Aesthetic Medicine (IIWAM) has been training doctors and allied heath personnel for almost 2 decades. IIWAM has trained over thousands of Doctors, Nurses & Aestheticians around the globe. IIWAM offers the Professional Diploma in Aesthetic Medicine program for Medical Doctors who are keen to venture into the field of Aesthetic Medicine or applying for the Letter of Credentialing & Privileging (LCP) Exam. The Professional Diploma in Aesthetic Medicine program provides comprehensive guidance for doctors. Doctors will be trained in the fundamentals of Aesthetic Medicine, including Botulinum Toxin, Dermal Filler, Laser Science, Chemical Peel, Skin Tightening Devices, Body Contouring and other Aesthetic Medical chapters to help them prepare for the LCP exam. Nurses and Aestheticians are training under the Professional Certificate in Advanced Aesthetic program where they will be an asset to their doctors. Nurses and Aestheticians are tarinined in the fundamentals of Advanced Aesthetic. IIWAM’s online library has over thousands of articles and slides that supports the onsite lectures. Being an IIWAM Learner, you are privileged to be certified by international bodies such as the City & Guilds of London, European University (Paris) and CPD Standards Office (UK). You are also welcome to join FREE refresher courses, advanced CPD training and attend International symposiums conducted by IIWAM. Find out more at www.iiwam.ac.
“ Positive feedbacks for Communication, Professionalism, Quality & Value! ”
“ Great academy! Helpful teachers & staff.”
“ I’m glad to be able to join this programme. A very professional speaker (prof), can learn the advanced and safe technique and skill from the classes, very organised study materials provided and classes are well arranged. Although most of the time attend the class through online, but the setting are really good, we can see very clear using the HD camera. All the classes are fun, interactive and of course very very informative !! ”
“ The Academy has highly professional staff, well-structured programme and very supportive of students. I'm glad and thankful to the academy for my introduction to Aesthetic Medicine.”
“ Excellent guidance by Prof Moorthy. Very informative and holistic approach to Aesthetic Medicine. A very safe practitioner, and a good place to start your Aesthetic journey.”
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